Notes from the Past

Metered Mail Advertising

The Department has approved the use of metered mail indicia as a means of private advertising, but the advertising matter is restricted to the product or service of the firm holding and using the permit.  This form of advertising has been permitted in some foreign countries for several years, but the first I have seen here is a cover from Steinway & Sons, sent me with the compliments of Theodore E. Steinway.  This cover bears the customary type of metered impression with the city name and paid indicia, but to the left of the former is an inscription "The Instrument of the Immortals" and a neat reproduction of a piano.  As an interesting sideline, these new metered impressions will very likely find many adherents.
- George B. Sloane
Sloane's Column
June 15, 1935

Posted September 18, 1999

Index of 508 Notes from the Past

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