Advertising Via First Day Cover
As a means of
effectively engaging the attention
and bidding for the good will of stamp collectors and dealers, business
organizations not engaged in the stamp trade are rapidly recognizing
advantages and possibilities of the First Day Cover. In my
the day following the Connecticut Tercentenary stamp, there were three
first day covers -- one from Time with an enclosure
to its use or the most up-to-the-minute stamp issue, cleverly coupled
a suggestion to subscribe to keep fully abreast of all
subjects. A cover from the New York American brought a "plug"
advertising, while one from the Baltimore and Ohio Railroad cordially
philatelists to use its transportation facilities in connection with
forthcoming A.P.S. Convention at Washington in August.
- George B. Sloane
Posted August 20, 1999
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