Notes from the Past

Advertisements on Stamps

For advertising purposes some sheets of the Great Britain 1d. lilac of 1881 and ½d. vermilion of 1887 were printed on the backs, over the gum, with the legend 'Pear's Soap', in double-lined lettering in orange, blue, or mauve.  A number of unused copies have survived but their postal use was vetoed by the Postmaster-General.  The 1893 stamps of New Zealand carried advertising in the reverse.  Some cases are known in which labels printed se-tenant with stamps to make up booklet panes have been used for adverting.  Over many years the stamp booklets of great Britain and some other countries have been interleaved with advertising pages.


'Adson' stamps of new Zealand of 1893 are the stamps carrying advertisements on their backs.  Messr's Truebridge, Miller & Reich of Wellington were the agents, and the ads. were on the 1882-97 series of Q.V.  Many of the products given publicity are well known in G.B. and even today are household names;  Sunlight Soap, Fry's and Cadbury's chocolate, 'Flag' sauces, etc.  Others were local firms.  They have unabated interest for the collector today.

- R. J. Sutton 6th edition revised by K. W. Anthony
The Stamp Collector's Encyclopaedia
Published 1966
Posted March 28, 2000

Index of 508 Notes from the Past

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